Therefore it only makes sense to eliminate a rather confusing branding of ‘Pro Max’ and make it ‘Ultra’. Yes, that’s correct, Max takes a higher position than Pro. It is also in line with Apple’s chipset branding where ‘Ultra’ takes the apex position, followed by M1 Max, M1 Pro and M1. The new iOS 15 features are set to enhance the iPhone user experience and provide greater connectivity across all Apple devices, but it hasn’t all been smooth sailing. Recently Apple launched the new Apple Watch series which has an ‘Ultra’ model too. Apple has released iOS 15, its latest iPhone operating system designed to pair with new features in its updated iPhone, iPad and Watch lineup. This is in tune with the company’s rebranding strategy. Speaking of the revamped features and designs, this model is reportedly going to replace the existing ‘Pro Max’ model. Here’s more on Apple iPhone 15 range and the Ultra model The iPhone 15 UltraĪccording to a report by Bloomberg, the new range of iPhone is expected to unveil a new ‘Ultra’ model. However, this time gizmo users may be in for a new Apple iPhone model - the iPhone 15 Ultra. ![]() ![]() This is a common pattern as iOS generations mature, but it is commendable after such a rocky start. New features, a sleek design and longer battery life are some of the expected upgrades that every iPhone lineup brings with itself. One week on, iOS 15.6.1 has continued Apple’s strong recent run of stable releases. The update was announced during Apples annual Worldwide Developers Conference, which is being held virtually for the second year in a row and runs through Friday.
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